How we are different
Ethiopiaid is an efficient and effective charity raising funds for trusted community partners in Ethiopia. We work with local people, valued for their expertise, honesty and ambition.
We are experienced
We have been working in Ethiopia for 25 years, supporting local organisations to use their initiative and skill to make a real difference in their country.
We are efficient
Our office space is kindly donated, which helps keep our overheads to a minimum. In the UK, we have a small team (no more than three people) that run the charity. We ensure that our admin costs are extremely low so that more of your money goes directly to our projects in Ethiopia.
We are focused
We know our strengths and our limitations. We do not promise to change to the world, or even all of Ethiopia. What we do know – from firsthand experience – is that our partners make the biggest difference in their local communities.
How your donations are used
On average, we spend 3.5p of every £1 on administration. This covers all staff salaries, office space and basic administration.
The rest is spent on raising more funds for our partners and over £1m is sent directly to Ethiopia each year in grants.
Our future aims and goals
Our vision is an Ethiopia without preventable poverty, in which every person enjoys the right to quality education, healthcare and a life of dignity.
Our mission understands that Ethiopians are ambitious and dedicated with exceptional entrepreneurial spirit. We want to tap into this talent by working with local organisations unlock their potential and prevent poverty in a realistic and achievable way.
We aim to:
- Increase access to quality maternal health
- Change attitudes to the practice of harmful traditions
- Engage with those suffering from disabilities to ensure they too become part of their own communities
- Promote quality education for all, especially those suffering from increased prohibitive factors such as disability or the death of parents and loved ones
- Treat preventable yet destructive diseases such as Noma by supporting the identification and treatment of patients
- Help the elderly lead dignified, secure and healthy lives
- Support new, innovative and pragmatic endeavours that are changing the way that Ethiopia approach our core aims
In the Autumn of 1987, Sir Alec Reed returned from his first visit to Ethiopia. He saw what many people might expect - widespread hardship, suffering and poverty. He also saw passion, knowledge and ambition.
Ethiopiaid came to life in 1989. He knew that it would take something simple to make a huge difference to the lives of many people. Starting with an investment of £1m, he created a platform for years of change. Ethiopiaid has grown without losing sight of its relatively humble beginnings. Using a small number of hardworking staff and a donated office space, this £1m has grown into more than £30m in partner donations over 25 successful years. To find out more about Ethiopiaid's achievements over its 25 years please click here.
In 2011, Sir Alec received a knighthood for his services to charity. Cheshire Children's Services sent him a special thank you...
You can support Sir Alec and his team by making a donation here.
Our Board of Trustees
Ethiopiaid's Board of Trustees consists of experienced volunteers from a variety of professions. They possess a wealth of knowledge and skills, ranging from accountancy, marketing and law to international development and fundraising. This enables the Board to oversee the effective running of the organisation.
Through regular communication and quarterly meetings, the Board of Trustees works with the Director to ensure that the charity's core aims and objectives are achieved. We have provided a breakdown of our Board Members below:
- Alexandra Chapman - Chair
Alexandra is Chair of Ethiopiaid UK and also sits on the boards of Ethiopiaid Canada, Australia and Ireland. She is a trustee of The Reed Foundation which has given over £20 million to charitable causes and supports theBigGive.org.uk - an innovative fundraising website that promotes intelligent philanthropy. She is also a trustee of The Holburne Museum and a member of their fundraising committee. Her other passion is documentary filmmaking. She has worked as a Director and Producer for the BBC and Century Films and as the Documentary Curator for the Bath Film Festival. She has an MA (Cantab) in Social Anthropology and a MA in Visual Anthropology with distinction from The Granada Centre, Manchester University.
- Alexandra Fenn
Alex has 20 years’ experience in senior marketing roles with seven on the board of Reed Learning, the UK’s leading learning and development organisation. During that time she turned the product and marketing strategy around to transform the business into one of the UK's leading outsourced training companies.
Alex has particular experience in departmental start-ups having set up the marketing function from scratch three times in London, Jakarta and Chicago for global events and publishing organizations, hiring teams, developing capability and building marketing infrastructure.
She has a passion for learning and continuous improvement and holds a Post-Graduate Diploma in Human Resource Development specialising in Leadership and Management, Coaching, Employer Branding, Employee Engagement and Organisational Design and Development.
She currently works as a marketing consultant and business coach helping businesses in the recruitment, technology and training sector maximise their value.
- Edith Prak
Edith Prak is Director of Development for The Open University, leading its fundraising activities and education programmes in developing regions. Since 2010, she has developed a leading legacy programme and generated funding for the creation of several major open access learning projects. Her philanthropic fundraising supports the University’s mission to be open to all.
Edith’s 20 year career in development includes a £60 million fundraising campaign for the Ashmolean Museum, which tripled visitor numbers. Edith has worked with Oxfam, the Imperial Cancer Research Fund (now Cancer Research UK) and the Foundation for International Environmental Law and Development (FIELD).
- Helen Horn
Helen has over thirty years international experience in government and the not-for-profit sector. As a career diplomat she had various assignments across Africa, Europe, Asia and UN, humanitarian, development and human rights briefs. She also covered a number of emergencies. Following a ‘belated gap year’ working in the ministerial policy unit at the Queensland Department of Child Safety, she joined Christian Aid managing humanitarian programmes for Africa, before returning to Australia as Director of the Humanitarian Partnership Agreement (HPA), a strategic partnership between six international NGOs and government. Most recently she was with Womankind Worldwide. Helen is particularly interested in strategy and sustainability, and has a long-standing interest in equality and gender, education and the rights and welfare of children. She was delighted to work alongside UNICEF in Guinea to promote education and the rights of girls through sport as an agent for change.
- Mike Norman
Mike has been a Trustee at Ethiopiaid since 2011 having previously worked as the charity manager back in the early 1990s. He is an experienced finance and HR professional with a continuing passion for the developing world.
His career has included spells in direct marketing, business development and senior management and he currently runs his own learning and development company.
Having visited Addis Ababa on several occasions over the years, Mike has a good appreciation of conditions in the Ethiopian capital and recognises the importance of developing strong relationships with key development projects.
- Nicola Reed
An active member of the arts community, Nicola studied her BA and MA at Central St Martin's and Chelsea. She went on to train at the Institute of Education. Nicola was Chair of the Tate Advisory Council for three years and has worked at the Hayward Gallery on various projects. Nicola has taught at schools and colleges in London and worked as a Creative at MTV, where she curated art shows for recent graduates. She is currently making a short film whilst teaching part time.
- Sally Grimsdale
Sally has been Group Property Solicitor to the Reed Family of Companies for nearly 20 years. She deals with all the legal property work for the Reed branches in the UK and round the world. She has been a trustee of Ethiopiaid UK since 2010. She studied Spanish and French at St Catherine's College, Oxford before turning to law, and retains a strong interest in languages.