To reflect the evolving needs of our charity, Ethiopiaid has updated its Privacy Promise. Visit our Privacy Promise page or contact us to find out more.
“We at Ethiopiaid are committed to UK GDPR and protecting your information. You can update your information with my team at any time. Thank you for your continued support of Ethiopiaid, we could not do the work we do without you.”
Anna Lord, Ethiopiaid CEO
“We at Ethiopiaid are committed to UK GDPR and protecting your information. You can update your information with my team at any time. Thank you for your continued support of Ethiopiaid, we could not do the work we do without you.”
Anna Lord, Ethiopiaid CEO
Ethiopiaid is a registered charity in England and Wales (charity number 802353). We are a company limited by guarantee in England and Wales (company number 2435882).
This Privacy Policy applies to all the above entities.
Ethiopiaid’s registered address is PO Box 5168, Bath, 0RR.
This Privacy Policy relates to information which is obtained by Ethiopiaid and for which Ethiopiaid is the Data Controller.
We raise funds for local Ethiopian charities to transform lives & achieve lasting change. Our key focus areas are supporting women and girls, maternal health and obstetric fistula, education and employability, health and welfare and mitigating the effects of climate on people’s lives.
Ethiopiaid values your support, and we are committed to protecting your privacy. We are sharing this statement with you so that you understand how we manage any information held about your support for and interest in our work.
We process personal information for certain legitimate business purposes which include some or all of the following:
Wherever we process data for these purposes we will ensure that we always keep your Personal Data rights in high regard and take account of these rights.
You have the right to object to the processing of your data as above, if you wish. Please click here to inform us of your objection. Please bear in mind that if you object it may affect our ability to carry out the tasks above for your benefit.
Ethiopiaid uses your personal information to send you fundraising appeals, news and updates about our work, the charitable projects you have supported, and other activities that we believe may be of interest to you.
The lawful basis we use depends on the type of communication we send.
For email marketing (where required by law), we will only send you marketing communications where you have given us your consent. You can withdraw your consent at any time.
For postal communications, we rely on legitimate interests. We consider that keeping supporters informed about our work and fundraising activities is legitimate interest, provided this does not override your rights and freedoms. You have the right to object to receiving postal marketing from us at any time.
We may use your personal information in order to keep your contact details accurate and up to date. This includes recording your contact preferences (e.g. postal, email or phone), your previous address if you have moved, your philanthropic and charitable interests (“Building Profiles of Supporters”), and any consents you have given for electronic marketing communications.
We will always make it easy for you to choose how you would like to hear from us and to update your preferences at any time.
Where we rely on consent you can withdraw it at any time, and we will stop sending you marketing communications through the relevant electronic channels.
Where we rely on legitimate interests for postal communications, we review this basis on a regular basis. Our current period is up to 84 months, unless we have a reasonable basis for a longer period and have explained this to you. You have the right to object to receiving postal marketing at any time, and if you do, we will stop sending you these communications.
We will never bombard you with communications and carefully consider what we send. On occasion, we will send appeals when there’s a humanitarian emergency or otherwise significant event affecting the communities we support. You can always ask us to reduce the number of postal mailings you receive from us or ask us to stop completely. All of our email fundraising communications include a clear ability to unsubscribe.
You can update your communication preferences or withdraw your consent at any time. Ethiopiaid will not send you marketing or fundraising communications through any channel from which you have opted out.
Please click here if you would like to be removed from our mailing and email list. Unsubscribing from email communications will take effect automatically. Please allow up to 28 days for postal mailing requests and other preference updates to be processed.
We will generally treat any marketing consent you give us as lasting for 84 months (about 7 years) but will apply the following exceptions.
Ethiopiaid’s website is a safe platform for our supporters to visit and on which to make online donations. All donations made online are securely processed.
When you make a donation online we will ask for your name, contact details, address, and card information so that we can process your donation, and any eligible Gift Aid, accurately and effectively. Your card information is erased after the transaction.
We will use the personal information collected to send you an acknowledgement and, if you have provided us with your address, add you to our mailing list.
For email fundraising communications we either ask for your consent, or we rely on our legitimate interests. Where we rely on legitimate interests, we’ll also give you a clear opportunity to opt-out when you give us your details. You can unsubscribe from any of our fundraising emails at any time.
To enable us to determine which of our email fundraising appeals are more interesting to our users, we use tracking pixels in some of our emails and online content. These allow us to see whether our communications have been opened and whether links have been clicked, which helps us understand what content our supporters find useful. The pixel will be removed when you delete the email.
You can choose not to download images or to disable automatic image loading in your email settings if you prefer not to be tracked in this way.
This aligns with the UK’s ePrivacy and data protection requirements, ensuring you have control over whether and how we use this type of technology.
If you do not wish the pixel to be downloaded to your device, please set your email client to receive plain text emails from us.
Ethiopiaid’s fundraising activities are directed at adults, and we do not knowingly collect or process personal data from anyone under the age of 18.
However, we recognise that children may sometimes interact with our online platforms. In line with the ICO’s Age-Appropriate Design Code (Children’s Code), we take steps to ensure our website and digital services are designed with children’s privacy in mind.
If we discover that we have collected personal data from a child under 18 without appropriate parental or guardian consent, we will delete that information promptly.
Parents or guardians who believe their child has provided us with personal data should contact us so that we can take the necessary steps.
We may process your personal information for carefully considered and specific purposes which are in our interests and enable us to enhance our own activities. We believe this will benefit our donors, supporters and ultimately our beneficiaries. These are:
Financial processing
We will use your personal information to process your donation(s) and ensure that your donation(s) are accurately credited to your record on our database. This may include details such as your name, postal address, email address, telephone or mobile number and your bank account details.
Gift Aid
We will collect information about your tax status and hold this information for at least 7 years in order for us to process any gifts that you have informed us of as being eligible for HMRC’s Gift Aid scheme.
Personalisation
We may use your personal information to personalise our communications with you to improve your experience with us.
Sensitive Personal Data
We do not collect “sensitive personal data” about our supporters, e.g. health status, unless there is a clear reason for doing so, for example physical challenges and overseas trips where we may need to provide appropriate facilities or support to enable you to participate. Clear notices will be provided on application forms for such activities so that it is clear what information we need and why we need it.
Cookies
Our website uses cookies, small pieces of data stored inside a website browser, across our websites to improve their performance and to enhance your user experience.
When you visit our websites, cookies allow us to collect some non-identifying basic information. This includes the total number of visitors, the pages viewed, and other anonymous information. We use this information to improve our website and optimise our future marketing campaigns.
To find out more about the types of cookies we use and our full Cookie Policy please click here.
It’s vital that our fundraising efforts are as effective as they can be. By developing a better understanding of our supporters, and those connected to Ethiopiaid, through researching them using publicly available sources, we can tailor and target our fundraising events and communications to those most likely to be interested in them.
We may undertake in-house research and may engage third-party organisations, such as Factory or Prospecting for Gold, to help us identify people from our existing supporter base, who could support us with a significant gift. We use existing information you have given us from our database and combine this with information from publicly available sources such as the electoral register, land records, ‘rich lists’, Who’s Who publications, public social media accounts or Companies House records. We only use reputable sources, where someone would expect their information may be read by the public. As part of this we may estimate and store certain individual’s gift capacity.
We may also look at public information about people who haven’t shared their details with us before – individuals who may be interested in giving major gifts to charities or organisations like Ethiopiaid. In this scenario, Ethiopiaid may seek to find out more about these individuals from information publicly available as above.
This wealth research and profiling, under the grounds of legitimate interest, allows us as a charity to be more efficient and cost-effective with our resources, and also reduces the risk of someone receiving information that they might find irrelevant or intrusive.
You’re free at any time to opt out of this processing of your data by emailing support@ethiopiaid.org.uk or contacting us via telephone on 01225 476385.
We will never sell, trade or rent your personal information to anyone.
We may disclose to third parties to aggregate statistics regarding donations, but these statistics do not include any personally identifying information.
Regular donations made by direct debit, together with donations made by credit or debit card, are processed securely by regulated third-party financial institutions who will only use your personal information for the purpose of processing the transaction(s).
We may also use third-party agencies to help us manage postal mailings, responses to our appeals, keep our data updated and make sure that our fundraising communications are managed as effectively and efficiently as possible. This could include keeping address records correct by screening against public information relating to deceased files or address changes.
Where Legally Required
We will also comply with legal requests where disclosure is required or permitted by law (for example to government bodies for tax purposes or law enforcement agencies for the prevention and detection of crime, subject to such bodies providing us with a relevant request in writing).
We will hold your personal information on our systems for as long as is necessary for the relevant activity, for example we will keep a record of donations subject to Gift Aid for at least seven years to comply with HMRC rules. After 9 years (or 108 months) your information will go through a retention, lapsing, archiving, pseudonymising and destruction process.
If you have opted out of receiving all of our communications then we will continue to hold some of your personal data for a period of time, however limited, to ensure that no further communications are sent.
Gifts in Wills income is vital to the running of the charity. We may keep data you provide to us indefinitely to carry out legacy administration and analysis. We will also keep data that will enable us to communicate effectively with the relatives and executors of individuals who have left a legacy to Ethiopiaid.
Where you contribute material to us, e.g. user generated content or in response to a particular campaign, we will only keep your content for as long as is reasonably required for the purpose(s) for which it was submitted unless otherwise stated at the point of generation.
If at any time you change your personal information or if any of the other information, we hold is inaccurate or out of date, please contact us as soon as possible.
Ethiopiaid have taken extra measures to ensure that your information is protected including but not limited to working in secure cloud networks, restricted database access based on job role, additional staff training and signed confidentiality and intellectual property agreements.
You can send anonymous donations to us at any time. Please bear in mind that without knowing your name and address we will not be able to acknowledge your generosity or claim back any Gift Aid from HMRC on eligible donations.
You have the right to access your data and can request this in writing or verbally. We will respond to your request within one month.
You have the ‘right to be forgotten’ and can request this in writing or verbally. We will respond to your request within one month. Please note that this right is not absolute and does not apply to information that we are legally required to keep, for example Gift Aid records.
If you are not satisfied with how we use your information you have the right to complain. All complaints are treated seriously. Ethiopiaid will acknowledge all complaints within five working days and will conduct a full investigation in order to reach a satisfactory outcome. Ethiopiaid will respond to all complaints as quickly as possible to the satisfaction of all parties concerned.
To find out more about our Complaints Policy and Procedure please click here.
Please click here to contact us or use the information below:
Telephone: 01225 476 385
Ethiopiaid
PO Box 5168
Bath
BA1 0RR
If you want to find out more about how we handle your information, please get in touch and we can send you our policies on:
How can I request my information?
How long do we keep your data for and when is it destroyed?
What would Ethiopiaid do if my information was compromised?
Find out more about Ethiopiaid’s approach to Trusts and UK GDPR.